Author of the book: The Legendary Horseshoe Tavern: A Complete History (Dundurn Press, September 23, 2017). David is also President and Chief Creative Officer of McPherson Communications â€” a Waterloo-based writing and public relations consulting business. Ever since attending his first rock concert in 1989 (The Who) and buying his first LP (Freeze Frame by The J. Geils Band), music has become â€œthe elixir of his life.â€ With more than 18,000 songs on his iPod, and an ever-growing vintage vinyl collection, itâ€™s a joy for him to discover new music; he loves sharing these discoveries with his wife and two children. A regular contributor to Words + Music, Hamilton Magazine, and SOCAN's Words + Music, over the years his writing on music has also appeared in the following publications: Paste, Performing Songwriter, American Songwriter, Bluegrass Unlimited, Exclaim!, Canadian Musician, and Chartattack.com. Before starting his own business, David spent 12 years as a senior communications consultant in the public sector, specializing in employee communications.