Advertising on NoDepression.com is a great way to get the word out to our music-loving audience. You get incredible value with ads on the No Depression website, reaching music fans and music industry professionals who want to know what you are up to. We receive over 230,000 page views each month, ranging from casual music fans to hard core Americana/alt-country fans.
Ads start at $300 and are sold on a cost per thousand impression basis (CPM). Your ad can be scheduled to run over any time period with the number of page views (also referred to as impressions) you have purchased delivered randomly in rotation with other ads during that time, e.g., one week, two weeks, one month, two months, etc. If you want all your page views to run over a two-week period, your ad will show up more frequently; if you want it stretched out over a longer time frame, your ad would rotate up less often. We suggest a three- or four-week rotation for maximum exposure.
All ads are run-of-site, so your ad would appear on all pages of the site in rotation with the other scheduled ads.
We are also able to offer geographically targeted ads if you wish to only reach people in a certain region, which is perfect for tours, festivals, and other regional events.
We have a popular semiweekly newsletter that goes out to over 29,000 email addresses every Tuesday and Friday that contains 3 banner ads (one leaderboard and 2 medium rectangles). Due to heavy demand for newsletter ads, we are unable to sell the newsletter on its own, but they are included in all ad packages.
728×90 leaderboard (the horizontal ad at the top of the page)
300×250 rectangle (rectangle ad in the right column)
320×50 mobile leaderboard (leaderboard on mobile site)
GIF, JPG, or PNG
400K maximum file size
Animated GIF OK, minimum 4 seconds per slide
Please include URL for clickthrough
“The promotion and music magazine advertisement that ran with No Depression for Peter Wolf’s latest album, Midnight Souvenirs, was an integral part of the marketing plan leading to the success of the project. It provided direct exposure to his exact target audience and we saw immediate sales reaction with each new posting on the site. I look forward to working with the site again.”
Universal Music Enterprises
“Our third-party server reports confirmed No Depression as one of our better internet publishers, especially in terms of CTR. They really delivered an audience interested in a music festival.”
True Media Services
“As a small independent filmmaker with a tiny budget, I have to make every dollar count. Advertising my documentary Troubadour Blues on No Depression is the best thing I could have done to reach my target audience. Not only did I see an immediate increase in DVD sales, but I made some valuable contacts within ND’s active community of readers who are helping me take my film to a higher level.”
“In today’s economic climate, mere survival as an independent record label is increasingly dependent upon finding efficient and cost effective ways to deliver music to those who want to hear it. We became quickly convinced by hard evidence that our ad on No Depression moved us closer to reaching those objectives.”
President, Blue Night Records