Swedish Alt-Pop Singer/Songwriter Helga Arvesten Releases New Video “Next To You”
Swedish Alt-Pop Singer/Songwriter today released her newest video for her latest single “Next To You”. The track is the first release from her upcoming 3 song EP I’m Here and was written and produced by Helga Arvesten and co-produced by Erik Berglund.
“Next To You” was inspired by Helga’s quest to find reason during a time of inner turmoil, confusion and anger. When Arvesten sings, “I’m nobody’s fool, still want to wake up next to you,” she illustrates the frustration of trying to decide whether the good outweighs the bad.
The track features Helga’s hauntingly luscious vocals soaring over a seemingly simple chord progression, that build up as the song develops. At first, we hear only simple piano chords and Helga’s voice. As her voice increases in both passion and volume, and electronic instrumental and percussive elements enter the mix.
The colorful, kaleidoscopic video features an emotional and dynamic Helga, belting out “Next to You” from inside a series of oversaturated picture frames. The holographic images seem to defy the confines of the frame, leaping and flickering into the blank space outside. The video is a testament to Helga’s diverse creative abilities, as she edited, directed, and shot the video herself.
Helga says “the sound itself is greatly influenced by David Bowie’s album Aladdin Sane” which is obvious when listening to the piano arrangement. Her sound has been compared to the likes of legends such as Björk and Kate Bush, that is clearly showcased through the track.
Arvesten lived in multiple cities throughout her childhood, including Sri Lanka, South Africa, Laos, and the United States. Through this time, she grappled with rootlessness as well as other insecurities and anxieties. Artistic expression ultimately became a source of comfort and strength for her. She has lyrics to David Bowie’s “Rock ‘n’ Roll Suicide” tattooed to the right side of her ribs that read: “All the knives seem to lacerate your brain, I’ve had my share, I’ll help you with the pain, you’re not alone.”
Today, 25-year-old Arvesten lives in Stockholm Sweden, where she continues to channel her emotion and past turmoils into new spine-chilling sounds.
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