FreshGrass Foundation Launches New Festival in Bentonville, Arkansas
After nine successful music festivals at the Massachusetts Museum of Contemporary Art (MASS MoCA) in North Adams, Mass., the FreshGrass Festival has announced its first expansion. FreshGrass | Bentonville will debut in Arkansas April 24-25, 2020, before FreshGrass | North Adams returns Sept. 25-27, 2020.
FreshGrass | Bentonville represents a new partnership with The Momentary, a contemporary art space opening Feb. 22, 2020. Housed in a 63,000-square-foot converted cheese factory, The Momentary will serve as a satellite facility to the Crystal Bridges Museum of American Art, located in Northwest Arkansas. The multidisciplinary space in downtown Bentonville will showcase not just contemporary art, but also live music, performing arts, culinary demonstrations, and more.
“The Momentary is the perfect partner to expand our mission of preserving, promoting, and creating innovative grassroots music — with some serious Arkansas flair!” says Chris Wadsworth, president of the FreshGrass Foundation and publisher of No Depression. “We’ve had a great time building a lineup of musicians, some of whom are old friends, some of whom are new to FreshGrass, but all of whom are excited to be a part of our inaugural effort in Bentonville.”
That initial lineup features a mix of classic, beloved roots musicians and notable newcomers. Headliners include country icon Alison Krauss, bluegrass maestros Old Crow Medicine Show, solo artist and I’m With Her member Sarah Jarosz, and banjo phenom Alison Brown. Additional artists confirmed include the all-women mariachi group Flor de Toloache and rollicking bluegrassers Steep Canyon Rangers, both of which performed at FreshGrass | North Adams in 2019, as well as Ruthie Foster, Leyla McCalla, and Smokey and The Mirror, with more musicians set to be announced soon.
Like at MASS MoCA, performances at FreshGrass | Bentonville will take place on both indoor and outdoor stages, and throughout the museum’s galleries.