Obviously the "model" is changing for bands and labels. We've started a new label here in Louisville, KY and I'm wondering what people think is the way to get a new band out there. Blogs? Satellite Radio? Word of mouth? Ads in magazines like Paste or (the now unfortunately defunct No Depression...something else? How do you hear about new music and how do you buy it?

Neil
www.departurerecords.com
www.edgehillavenue.com

Tags: alternative, americana, blogs, country, forum, magazines, media, music, new, radio, More…satellite

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I was just having a lengthy conversation about this the other night...specifically the merit of "the album". The music I seek out tends to be online. I miss CDs (and vinyl!) but I also feel really bad for the earth every time I spend money on a product like that which, for all the recyclable packaging, the actual music containing mechanism is going to be around post-nuclear holocaust.

Word of mouth, concerts, festivals, recommendations from artists I respect...that's where I find my new music. And once I've found a new artist I like, I download their work.
Up here in Canada CBC Radio 2 is a good venue for new music. It's national and I discover someone new almost every time I tune in. I also learn about new artists from my record source in Kansas ... they send a monthly newsletter via e-mail. I also agree with that list of things Kim posted ... recommendations from artists I respect is a biggie. I got into Walkie Talkie after hearing them talked about on this board. They are the kind of band I would likely have noticed had they appeared on either of the two Radio 2 shows (Morning and Drive). Festivals are good too ... that's how I found Justin Rutledge, Jill Barber and others (who I've subsequently bought all the releases of).
I regularly go into "discovery" mode. I subscribe to the Rhapsody music service and can download pretty much anything I want. On Tuesdays, I peruse the release lists for that week (speaking of which, what will become of the ND release list?) and, if something looks interesting, I download it from Rhapsody (and buy from Amazon MP3 if I like it). I also check out music blogs and check in with my son and nephew periodically (eg: word of mouth). I haven't set foot in a "record store" in years -- it's all digital for me.
The band we just released, Edgehill Avenue, should be on Rhapsody and Amazon in a few weeks. We're a small, new label with a very small budget so any expenditures have to go a long way. I agree that blogs are tastemakers nowadays but they get so bombarded with new music it's almost like you have to hire someone to do publicity for that. We're not a national label with national distribution so we don't show up on the new release lists you probably peruse. David, I am curious about this email newsletter you mention?
Re: Village Records newsletter
You can sign up and get it free from:

http://www.villagerecords.com/
Hey David, I wanted to let you know that I followed up on this Village Records and Edgehill Avenue will be listed with them. Here's the link http://www.villagerecords.com/product_info.php?products_id=5824

Thanks so much for the suggestion!
David,
Wanted to let you know that last week we got a restocking order from Village, they had sold out of the Edgehill Avenue CD's and requested more. Thanks for the tip!
David,
Edgehill Avenue is now on Rhapsody although I find it interesting the genre they put them in. Political/protest songs. Two of the songs are political in nature but certainly not the rest. I'm a newbie to Rhapsody but as I understand it you can subscribe and listen for free and get related artists, etc?
Mostly using the web these days, on-line magazines, forums, blogs, myspace etc.
Still buying print magazines but not as frequently these days (Uncut / Mojo / Maverick / Rock N Reel). Increasingly buying downloads from, iTunes, eMusic and independents, get CD's / vinyl from the usual larger on-line outlets, also independents, Fargo, Bluerose, Loose etc and often direct from the artist website.
Not aiming criticism at anyone in particular, but it does surprise me sometimes that US based acts often forget that overseas fans want to be able to get merchandise too, I have often been discouraged from buying when there is no option for overseas shipping (including No Depression) *, sometimes web-shop won't not allow overseas buyers to easily complete the order form, for instance I have found on more than one occasion a problem when when the site won't accept an order without a US zip code.

In the global market it's important to make your "product" as easily accessible as possible, particularly to make sure you get impulse buyers (like me).

* In most cases an exchange of emails has sorted the problem out.
Simon, that's a great point, thanks. We've got the band set up for sales through CDBaby, do they not allow for international sales? They're also on Digstation for mp3 downloads and that should work worldwide right? We also have direct sales via paypal but I'm not sure if that works internationally, maybe you can tell me.

Once iTunes adds to it's catalogue that helps internationally but it also has a European version so that may be a separate catalogue. We were discussing the international, especially European, market as being one we really would like to enter but again, with a limited budget what is the best way to be noticed?

David, thanks for the Village Records link, I'll check it out.
iTunes is regional I understand, so I'd guess you need to be careful when setting it up to make sure you get worldwide coverage. I'm not sure what kind of revenue you get from iTunes for every sale, not much I would guess, there is eMusic as well but again I don't know how they pay (not being much help really am I).
The paypal link works fine.

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Created by No Depression Feb 17, 2009 at 9:06pm. Last updated by Kyla Fairchild Jul 6, 2011.