Disclaimer--I'm not personally affiliated with anyone but my own wallet
I prefer to buy stuff directly from labels, because I figure they can use the money and also it's usually cheaper than buying it from the big boys.
I see No Depression is running it's own holiday special (of which I plan to partake) and I've also had emails from Bloodshot Records and Fat Possum (who reissues the Townes and Al Green catalogs) for their big holiday sales.
Has anyone else gotten notice from worthy labels of big holiday promos going on?