Adam Sheets is ruining the sanctity of "Roots" music with his proposed "XXX".

Everyday, I, Keith, wake up and continue to help run headquarters at Hillgrass Bluebilly Records & Entertainment which involves a lot of things that makes me feel honored, happy, justified, and all around pretty secure. Until......

Ever since the day  the infected "XXX" was unsheathed, folks all around the "underground" world have been sickened by the approach Adam Sheets took with this hapazardous, misbranding, misleading &  off-beat attention he has been craving with "XXX. His webpage on No Depression reads "XXX revolution is taking over" and in countless remarks he includes XXX with "scenes", and declares that Shooter Jennings and Hank Williams III are the leaders of such movement?

***

 example:

http://www.nodepression.com/profiles/blogs/keep-your-eyes-on-the

"I recently talked to Jahshie about his new label, his band, and his role in the underground country/XXX scene."

"As a lot of people know, you are very active in the underground country/XXX community"

"and with the two "leaders," so to speak, of the underground country movement- Shooter Jennings and Hank III-"

***

Adam is ruining the sanctity of "Roots" music. A good song is our leader. A good writer is our leader. Most important, the PEOPLE and FANS are our leaders.  Hank Williams III boasts & posts his personal involvement with Satan & sinning. Shooter Jennings has come in with Adam Sheets and said "Look everybody XXX this and XXX that. Look what we discovered (over at savingcountrymusic.com, mind you) and now its called your XXX" ......

 

In the actual community of underground alt. country, alt. blues, americana, bluegrass, blues, country, country-blues,  garage blues, punk blues, hillbilly, whatever you want to call it.... there is no XXX. There is no Shooter Jennings and certainly no Adam Sheets. They have actually started ripping the community apart sadly.


XXX is a fabrication. A contender/fighter/communal figure, in the dreams of Adam Sheets. over 70% of the names & CDs they promote for "XXX" has no affiliation, or even permission  from the artists to do so. A movement is as a PRIVELEDGE for those who sweat, contribute, work in every aspect of what it takes to be a "movement". You can't just walk in and slang the name "Jennings" & "Williams" around. Last week I listened to Jessi Colter on Shooter Jenning's "Black Rock / Outlaw Radio Show" announce to the public that her husband, Waylon Jennings, was against the "outlaw" attachment, as it lead to not showing what was truly in his heart. Just minutes before that, she announced some future colaborations with the likes of "Keith Urban" and other "industry" folks. The same "industry" that sweeps us under the rug as quickly as they can because of misbrandings like "outlaw". Now we go giant leaps beyond that and call this music "XXX"? This is a direct slap in my face!  This is a direct slap in A LOT of peoples faces! Since when does a movement need pats on the back with a petition to sign 0n to a website? Sadly, there has been roundtables and discussions with both Shooter & Adam Sheets where we begged & pleaded that they kindly change the XXX, to RRR or even Rxxts Rxck, something... just so they would not ruin what folks like me work hard to accomplish.  

 

So far it has been a lot of name dropping. Other than that, they are doing EVERYTHING you can think of to brand "XXX" to it. When they knocked on the door, they said they had this "XXX radio format" that will combat the AAA format? Uh... what? But know we have xxx complitations, xxx bands, xxx festivals? Shooter Jennings has a famous name and a website. When did he spend his last dollar to put on an event countlessly, repeatedly & successfully? When did he spend his last dollar putting out records that he was a part of for his hardworking beliefs? Will there be xxx cd reproduction? will there be xxx distribution? Will they continue to not listen to the crys and begs to stop the madness before we have to struggle another 40 years to become a geniune household name from the quality we put out in recordings? What breakthrough album or even song did Shooter Jennings come write & sing that just captivated me? . I think Shooter Jennings needs to split ways with Adam Sheets and change the name from XXX to something else. Id like to see Shooter actually contribute to something other than a bunch of websites promoting things people care about as if it was XXX and his movement.

 

I am typically pretty positive and effective in my efforts and capabilities, but XXX keeps coming up every other day and only because of this Adam Sheets character. I am not emberrased to write this and I could go on and on and on and on about it. But folks needs to know that "XXX" is for "hellbillys" and boisterous displays drinking, drugging, satan, sinning and the like.

 

When does all this madness stop? They say XXX is from moonshine jugs? NOPE, not acceptable. Is my son going to go to school, not knowing every detail about what I do and see that there is an XXX attachment somewhere and type in "XXX" and "Jugs" into a computer? Not only are the lives of our children at stake, but they pose a HUGE threat to me and my family, aside the music. This hits home for me. I have told Adam & Shooter to look at sites like No Depression and even Roots of Rock (http://rootsorock.com/blues/cd_reviews/_details/id_591) as examples of interactive websites that are "community", simply by their doing what they do. They have simply "killed us with kindness", and patted us on the head and told us to run along....

 

I  heard that Shooter Jennings is over $5000 to book a show! I'd like to see him pay bands $500, to go on tour with him that he endorses. Let's see if that happens! That's only asking for 10%. THAT is not being a leader, that is just plain ol respect and showmanship... 10%. WOW.

 

I reckon I will close for now, not even knowing if my point has been made. But the HUNDREDS of folks that know me personally, know I wouldn't even mention it if XXX werent outright stealing, misleading & fabricating a "movement". Please feel free to address your concerns reader. I do not want to be alone with this, and I do not want you to be alone with it either. Follow a song, a writer, an artist. Be truly inspired, dazzled and soulfully moved and follow that. It's ONLY in a song. Believe that.

 

I tried to discuss this with Adam Sheets and he deletes my simple comments and concerns. What am I supposed to do? I want to hear from the No Depression community on this matter.

 

Keith

HB HQ

 

 

Tags: 3, Adam, Colter, III, Jashie, Jennings, Jessi, Outlaw, P, Radio, More…Sheets, Shooter, XXX, hank, jennings, movement, music, outlaw, radio, roots, savingcountrymusic.com, sheets, waylon, williams

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Replies to This Discussion

Having monitored this "discussion" over at Savingcountrymusic.com, been associated with some of the bands that are listed on the XXX page, and watched this thread over the last couple days, I gotta throw my two cents in. RIDICULOUS. ABSOLUTELY RIDICULOUS. Seriously guys, is anybody gonna call this for what it is: the asinine bickering of a bunch of "scenster elitists" who think their small corner and effect on the music atmosphere is SO important that it calls for this level of inflammatory rhetoric.

 

Most of the actual musicians would just like to get a decent paying gig and see their music in the hands of more people. Period. If that means that Hillgrass Bluebilly is promoting it or Kyle at SCM is promoting it or God forbid... Shooter Jennings is playing it on the radio and putting it on his website (gasp), then all the better. I have personally and professionally benefited from all of these people and their various shows, blogs, playlists, concert promotions, band introductions, etc...but don't forget it is about the music and helping musicians get a little cash to feed their kids and buy a beer every now and then. All of this self-aggrandizing bull crap about names and monikers, genre classification and "he said, she said" is idiotic. Everyone here is on the same team. We dig country music and all of it's rock/roots/americana/bluegrass blah, blah, blah...offshoots. If y'all spent this old woman, quilting circle, gossip time promoting music, maybe a good band would get a better gig in Lexington, Kentucky next month. That's what we should be worried about.

Well let's get some real PR for the whole thing. We can fabricate a band. Discretely book a string of tour dates at all-ages clubs throughout the bible belt. Rather than promoting through roots music publications etc. we can just send a press release to warn all talk radio hosts and mega churches: "XXX Country presents: Greasy Peter and the Throbbing Sensations at an all ages club near you". We could generate a media circus and probably won't even have to do the tour since the band will be banned from playing anywhere. 2012 is an election year. What could go wrong?
As a publicist and PR Specialist by trade....I like it. I think Greasy Peter and the Throbbing Sensations are gonna be the country Lady Gaga.
Hey Folks,

Hope everyone enjoyed the long weekend! In the spirit of independence, I'd like to take a minute to address... well, independence. As you know we run an independent label. In the 7 years we have had this team together, for better or worse, we have had a clear idea of our mission since day one. Every ounce of articulated press from the archive to date, compliments the ideas that got us started and the actions we take that keep us running with the same amount of steam our founders barreled into our creation.



It's a good deal we've got. Promoting what we love, on our own terms for the sake of the music that changed us when we found it, drew us in as individuals and pulled us together. If you have the means I highly recommend it. Whatever you love, you are not alone and there is no better time than now to organize and find an audience to support it with you.



All of us that work in this industry on an independent level have our own views on the society that wired our motives to spotlight whatever frame we built. The "mainstream" has always been run on the buck and now more than ever the generic hit rotisserie files into the five approved genres and cranks out minty fresh sound cubes to the digital breadline of consumers celebrating their individuality through their marketing demographic. That's a bleak dystopian angle but thankfully only a portion of a free market. As long as we have the power of cultural autonomy the music industry version of Soylent green doesn't have to have anything to do with us.



If you follow the message boards on Saving Country Music and No Depression, you have a head start on where this is going. We have hit a crux on the political side of business and some tough decisions have been made. What should have been a private and brief conversation between Adam Sheets of XXX and Keith here at HBE hit the bike racks of the board and sparked a public dialogue that we now have no choice but to acknowledge. It aint' pretty. On a business level, I'd love to call a spade a spade close the door on the badger den and go back to work, but it has gone to far now.



It came to our attention that our logo and a few of the artists we represent were listed throughout the XXX site in a way that made it appear that we were directly affiliated. No one from XXX had approached us prior to this. No glove slap, just a matter of principal we were within our rights to make note of. When we called on them to remove the images only part of our request was granted and the conversation didn't go well, a good portion of which can be found on the SCM public forum. The feed back from the posts had some common themes ; 'What's the big deal as long as the artists are being promoted?' 'This argument is pointless' 'We are all in this together, why can't we just get along?' I'll tell you. Not all promotion is good promotion when it compromises the continuity of our philosophies concerning the greater good. This requires some looking into.



First of all, yes our primary goal is promoting our artists through the HBE cause but the company and artists are not interchangeable. That being said, this is an issue strictly between labels and the observations that follow are separate to the company itself. We do our best to work for our artists but make no attempt to speak for them. In the same turn our choice to draw a thick line between ourselves and XXX as entities falls under conflict of interest between ourselves and XXX's proprietors and not the artists they carry. Our instincts led us to be wary of XXX from the beginning and through revelations over a short amount of time our notions were consolidated and confirmed. We will get to some of the statements that led to this but first let us tell you what this isn't about.



We don't care what XXX calls itself. Weather the moniker conjures ties with porn, moonshine or x-treme snack chips makes no difference to us outside of opinion. Hell, as far as logos having offensive implications one of the main images we use is a middle finger. However in our case there was never any doubt as to the message the symbolism carries.



We don't care about the general career connections or family influence or monetary advantage Shooter inevitably brings to the XXX table. The closing line in Shooters post to us on SCM was " If you really believe music is better without XXX then we can ask the people, but from the amount of positive responses i've gotten from my radio show, I really don't think thats the case." Great Shooter Having a radio station is an excellent way to have listeners. You should use every tool you have to move your agenda. We don't have a radio station. We don't have any of that. You win. We are a small operation but we are here. We've been here. The sudden X-posure of XXX coming in quick with the interest of representing the "underdog" might have sank in a little better with us If they had put the horse before the cart.



Ultimately it breaks down to opposition of mission and method. All over XXX is the desire to put a pretty extensive and varied list of bands that are "Too rock for country, to country for rock!" into the pantheon of media that has its back turned on them. "We want our own genre." "Sign the petition!" "We want the same for XXX that every piece of slop that gets played in other genres gets!" ..........................Woah. Sounds like 'meet the new boss to us. We don't need a boss and I can die just fine without my favorite songs on the top 40 chart. God speed XXX but that aint our fight.



XXX came out with their first compilation yesterday morning. Southern Independent XXX Volume One. With it came a "Warning- This album is intended to ruin the sanctity of roots music. By downloading and or listening to the material herein you are actively contributing to its demise. Despite this it is expected that you will fucking love it." I could keep citing examples of why XXX doesn't work for us, even have a good time on a personal level bashing Shooters "Southern Family Anthem" track, but in a predictable twist It has done that on it's own in a neatly wrapped package. Way to steal my journalistic exposition thunder XXX. Again, though its a mix mash I wouldn't have thrown together, the XXX roster has some great bands that despite their new powerhouse endorsement, I will continue to buy their albums and attend their shows. Its not necessary to choose sides when it comes to the music, or the lables for that matter we just wanted you to know where we stand. Any and all feedback is more than welcome and if there are things I may have overlooked in my conclusions please, have at it. Till next time Amigos

TAB




Tressa A. Burns / Managing Editor / Curator / Creative Consultant
Hillgrass Bluebilly Records & Entertainment Headquarters
Give it a rest.
As usual (per your other ND posts) "Hal Bogerd", you have nothing wanted, valid, useful, or interesting to say. Thanks for reading & responding though.

Hillgrass Bluebilly Records your personal attacks aren't welcome or acceptable here.  Please stop.

 

This discussion thread is now closed.

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Created by No Depression Feb 17, 2009 at 9:06pm. Last updated by No Depression Apr 9.